Access Zone Programming for Tuesday the 22nd of May at the London International Wine Fair
TimeSession TitleWho?About
Welcome to the FairRyan Opaz, Robert McIntosh, Gabriella OpazCome on over, bring your coffee and wake up with the Vrazon team. We'll be on hand to answer questions about how to leverage social media to get the most out of this years fair!
10:30The Internet Changed My Business: 3 personal storiesFrank Martell, Sarah Ahmed, Daniel Primack
Moderated by: Ryan Opaz
3 stories of how the internet changed a wine business and how it could help you
12:00Taking the Plunge with Social MediaRyan OpazJoin us as we delve deep into popular social networking tools such as Twitter and Facebook
and lesser known tools you shouldn’t miss out on, to understand how best maximize their use, and why they’ve become the most popular wine communication tools in today’s wine world.
13:00Why do you hate your customers?Robert Joseph, Ryan Opaz, Robert McIntoshWhy does the wine industry hate it's customers? We'll discuss how to win back customers.
14:00Mystery Wine Tasting - test your palate and help a producer out Joe WadsackJoin Joe Wadsack and p&f wineries in the Access Zone.

Guests are invited to taste a mystery Slovenian wine and feedback on its suitability for the UK market. During the session, Joe will also be asking for the audience to vote on potential label designs. This is your opportunity to shape the future of a wine in the UK!
15:00Rex Pickett (author of Sideways) - Using Social Media as a Promotion toolRyan OpazLive skype interview of Sideways author Rex Pickett about his latest ventures and how he uses social media
15:30Why you DON'T need a Mobile AppCatherine Liao, Richard RossWe'll discuss what wine apps should do and why you may or may not need one.
16:30 - 18:00Grenache Symposium take on Grape days!The Grenache Symposium Producers and moderated by VrazonWe're going to look at the "grape day" phenomenon and why it does or doesn't work. We'll also be drinking wines made from Grenache!
19:00 - lateG-NightInvitation-only party at a London location, with Grenache Symposium producers, burgers, pizza, beer, music and fun
(see here for info)