Access Zone Programming for Tuesday the 22nd of May at the London International Wine Fair
|9:30||Welcome to the Fair||Ryan Opaz, Robert McIntosh, Gabriella Opaz||Come on over, bring your coffee and wake up with the Vrazon team. We'll be on hand to answer questions about how to leverage social media to get the most out of this years fair!|
|10:30||The Internet Changed My Business: 3 personal stories||Frank Martell, Sarah Ahmed, Daniel Primack|
Moderated by: Ryan Opaz
|3 stories of how the internet changed a wine business and how it could help you|
|12:00||Taking the Plunge with Social Media||Ryan Opaz||Join us as we delve deep into popular social networking tools such as Twitter and Facebook
and lesser known tools you shouldn’t miss out on, to understand how best maximize their use, and why they’ve become the most popular wine communication tools in today’s wine world.
|13:00||Why do you hate your customers?||Robert Joseph, Ryan Opaz, Robert McIntosh||Why does the wine industry hate it's customers? We'll discuss how to win back customers.|
|14:00||Mystery Wine Tasting - test your palate and help a producer out||Joe Wadsack||Join Joe Wadsack and p&f wineries in the Access Zone.
Guests are invited to taste a mystery Slovenian wine and feedback on its suitability for the UK market. During the session, Joe will also be asking for the audience to vote on potential label designs. This is your opportunity to shape the future of a wine in the UK!
|15:00||Rex Pickett (author of Sideways) - Using Social Media as a Promotion tool||Ryan Opaz||Live skype interview of Sideways author Rex Pickett about his latest ventures and how he uses social media|
|15:30||Why you DON'T need a Mobile App||Catherine Liao, Richard Ross||We'll discuss what wine apps should do and why you may or may not need one.|
|16:30 - 18:00||Grenache Symposium take on Grape days!||The Grenache Symposium Producers and moderated by Vrazon||We're going to look at the "grape day" phenomenon and why it does or doesn't work. We'll also be drinking wines made from Grenache!|
|19:00 - late||G-Night||Invitation-only party at a London location, with Grenache Symposium producers, burgers, pizza, beer, music and fun
(see here for info)