Access Zone Programming for Tuesday the 22nd of May at the London International Wine Fair
TimeSession TitleWho?About
Welcome to the FairRyan Opaz, Robert McIntosh, Gabriella OpazCome on over, bring your coffee and wake up with the Vrazon team. We'll be on hand to answer questions about how to leverage social media to get the most out of this years fair!
10:30The Internet Changed My Business: 3 personal storiesFrank Martell, Sarah Ahmed, Daniel Primack
Moderated by: Ryan Opaz
3 stories of how the internet changed a wine business and how it could help you
12:00Taking the Plunge with Social MediaRyan OpazJoin us as we delve deep into popular social networking tools such as Twitter and Facebook
and lesser known tools you shouldn’t miss out on, to understand how best maximize their use, and why they’ve become the most popular wine communication tools in today’s wine world.
13:00Why do you hate your customers?Robert Joseph, Ryan Opaz, Robert McIntoshWhy does the wine industry hate it's customers? We'll discuss how to win back customers.
14:00Mystery Wine Tasting - test your palate and help a producer out Joe WadsackJoin Joe Wadsack and p&f wineries in the Access Zone.

Guests are invited to taste a mystery Slovenian wine and feedback on its suitability for the UK market. During the session, Joe will also be asking for the audience to vote on potential label designs. This is your opportunity to shape the future of a wine in the UK!
15:00Rex Pickett (author of Sideways) - Using Social Media as a Promotion toolRyan OpazLive skype interview of Sideways author Rex Pickett about his latest ventures and how he uses social media
15:30Why you DON'T need a Mobile AppCatherine Liao, Richard RossWe'll discuss what wine apps should do and why you may or may not need one.
16:30 - 18:00Grenache Symposium take on Grape days!The Grenache Symposium Producers and moderated by VrazonWe're going to look at the "grape day" phenomenon and why it does or doesn't work. We'll also be drinking wines made from Grenache!
19:00 - lateG-NightInvitation-only party at a London location, with Grenache Symposium producers, burgers, pizza, beer, music and fun
(see here for info)
Access Zone Programme for Wednesday the 23rd of May at the London International Wine Fair
TimeSession TitleWho?About
Access Zone Morning ShowRyan Opaz, Robert McIntosh, Gabriella OpazCome hang out with the team. We'll be on hand to talk about what's happening at the zone!
10:00Social Media & Blogging 101Ryan Opaz, Robert McIntoshIntroduction to key issues of using social media and why you should start a blog - aimed at those who want to get a handle on the basics
11:00Using Social Media to Organize a Wine TastingAndre Ribeirinho, Gabriella Opaz, OthersLearn about how to use social media to energize your next wine tasting.
11:30Behind the scenes of the AccessZone - the tools for a "social" eventRyan Opaz, Robert McIntosh, Gabriella Opaz, Oli Gaffikin, Carrie PatsalisSee what tools and services were used to put together the Access Zone and see how this could help your events
13:00Winery Websites - The Good the Bad and the UglyRyan OpazThe Do's and Don'ts of good website design for reaching your audience
14:00Freewine TastingFreewineA chance to taste a range of wines from the producers of the Freewine association based around the reduction of SO2 in wine
15:00Natural Wine - Finding the Middle GroundJamie Goode, Isabelle Legeron MW, [Freewine representative]Going beyond the trade-specific arguments to discuss how we can communicate with consumers about Natural Wines and the choices open to them
16:30 - 18:00Born Digital Wine Awards announcementVrazonCome and join us for the presentation of the 2012 BDWA awards accompanied by some appetizers, beer and bubbles courtesy of the BDWA sponsor, Laithwaites.
Access Zone Programming for Thursday the 24th of May at the London International Wine Fair
TimeSession TitleWho?About
9:30Access Zone Morning ShowRyan Opaz, Robert McIntosh, Gabriella Opaz, and YouLast day of the fair, stop by to chat, and ask us anything you want! (bring a coffee)
10:30Under the influence: using social "influence" measurement toolsRobert McIntoshA brief look at some of the tools available for segmenting your audience online, including Klout, PeerIndex, Kred and tools such as Percollate
11:30EWBC 2012 and Turkish Wine TastingTaner Ogutoglu, VrazonAn overview of the EWBC plans for 2012 that will be taking place in Izmir, Turkey. A look at some of the speakers, events, talks and trips planned for this year, accompanied by wines from the 2012 host, Wines of Turkey
13:00 - 16:00Wine-StarsCatherine Monahan, Robert JosephA million random wineries.
One competition. 10 finalists.
Only the best survive.
16:00 - 17:00BYO FunEveryoneBring a bottle or glass of the favourite thing you've found at the LIWF this year, and share the discovery with friends