Access Zone Programming for Tuesday the 22nd of May at the London International Wine Fair
Access Zone Programme for Wednesday the 23rd of May at the London International Wine Fair
Access Zone Programming for Thursday the 24th of May at the London International Wine Fair
|9:30||Welcome to the Fair||Ryan Opaz, Robert McIntosh, Gabriella Opaz||Come on over, bring your coffee and wake up with the Vrazon team. We'll be on hand to answer questions about how to leverage social media to get the most out of this years fair!|
|10:30||The Internet Changed My Business: 3 personal stories||Frank Martell, Sarah Ahmed, Daniel Primack|
Moderated by: Ryan Opaz
|3 stories of how the internet changed a wine business and how it could help you|
|12:00||Taking the Plunge with Social Media||Ryan Opaz||Join us as we delve deep into popular social networking tools such as Twitter and Facebook
and lesser known tools you shouldn’t miss out on, to understand how best maximize their use, and why they’ve become the most popular wine communication tools in today’s wine world.
|13:00||Why do you hate your customers?||Robert Joseph, Ryan Opaz, Robert McIntosh||Why does the wine industry hate it's customers? We'll discuss how to win back customers.|
|14:00||Mystery Wine Tasting - test your palate and help a producer out||Joe Wadsack||Join Joe Wadsack and p&f wineries in the Access Zone.
Guests are invited to taste a mystery Slovenian wine and feedback on its suitability for the UK market. During the session, Joe will also be asking for the audience to vote on potential label designs. This is your opportunity to shape the future of a wine in the UK!
|15:00||Rex Pickett (author of Sideways) - Using Social Media as a Promotion tool||Ryan Opaz||Live skype interview of Sideways author Rex Pickett about his latest ventures and how he uses social media|
|15:30||Why you DON'T need a Mobile App||Catherine Liao, Richard Ross||We'll discuss what wine apps should do and why you may or may not need one.|
|16:30 - 18:00||Grenache Symposium take on Grape days!||The Grenache Symposium Producers and moderated by Vrazon||We're going to look at the "grape day" phenomenon and why it does or doesn't work. We'll also be drinking wines made from Grenache!|
|19:00 - late||G-Night||Invitation-only party at a London location, with Grenache Symposium producers, burgers, pizza, beer, music and fun
(see here for info)
|9:30||Access Zone Morning Show||Ryan Opaz, Robert McIntosh, Gabriella Opaz||Come hang out with the team. We'll be on hand to talk about what's happening at the zone!
|10:00||Social Media & Blogging 101||Ryan Opaz, Robert McIntosh||Introduction to key issues of using social media and why you should start a blog - aimed at those who want to get a handle on the basics|
|11:00||Using Social Media to Organize a Wine Tasting||Andre Ribeirinho, Gabriella Opaz, Others||Learn about how to use social media to energize your next wine tasting.|
|11:30||Behind the scenes of the AccessZone - the tools for a "social" event||Ryan Opaz, Robert McIntosh, Gabriella Opaz, Oli Gaffikin, Carrie Patsalis||See what tools and services were used to put together the Access Zone and see how this could help your events|
|13:00||Winery Websites - The Good the Bad and the Ugly||Ryan Opaz||The Do's and Don'ts of good website design for reaching your audience|
|14:00||Freewine Tasting||Freewine||A chance to taste a range of wines from the producers of the Freewine association based around the reduction of SO2 in wine|
|15:00||Natural Wine - Finding the Middle Ground||Jamie Goode, Isabelle Legeron MW, [Freewine representative]||Going beyond the trade-specific arguments to discuss how we can communicate with consumers about Natural Wines and the choices open to them|
|16:30 - 18:00||Born Digital Wine Awards announcement||Vrazon||Come and join us for the presentation of the 2012 BDWA awards accompanied by some appetizers, beer and bubbles courtesy of the BDWA sponsor, Laithwaites.|
|9:30||Access Zone Morning Show||Ryan Opaz, Robert McIntosh, Gabriella Opaz, and You||Last day of the fair, stop by to chat, and ask us anything you want! (bring a coffee)|
|10:30||Under the influence: using social "influence" measurement tools||Robert McIntosh||A brief look at some of the tools available for segmenting your audience online, including Klout, PeerIndex, Kred and tools such as Percollate|
|11:30||EWBC 2012 and Turkish Wine Tasting||Taner Ogutoglu, Vrazon||An overview of the EWBC plans for 2012 that will be taking place in Izmir, Turkey. A look at some of the speakers, events, talks and trips planned for this year, accompanied by wines from the 2012 host, Wines of Turkey|
|13:00 - 16:00||Wine-Stars||Catherine Monahan, Robert Joseph||A million random wineries.
One competition. 10 finalists.
Only the best survive.
|16:00 - 17:00||BYO Fun||Everyone||Bring a bottle or glass of the favourite thing you've found at the LIWF this year, and share the discovery with friends|